Posted on October 22 2019
Adina Kamkhatchi has loved jewelry for as long as she can remember. At age 11, she used her $10 allowance to buy cheap rings and necklaces, which turned her fingers blue after a few wears. She dreamt of starting her own jewelry company that would provide quality jewelry at an affordable price. Seven years later at age 18, she opened an Instagram account advertising a pearl necklace that she handcrafted. In just a few days, she gained 200 Instagram followers, and people were direct-messaging her asking to buy the designs. This was the beginning of Adina’s Jewels.
Today, Adina seeks to give her customers a positive experience and treat them how she would like to be treated. She works diligently every day conversing with customers, organizing products, managing employees and maintaining each aspect of the brand. She wants each customer to be pleased with the product they purchase and hopes that they feel confident and stylish while wearing the jewelry. Providing good customer service and a good product are just part of the equation that comprises Adina’s ongoing growth. Adina’s success is also heavily driven by its active social media presence and Adina’s strong business and design acumen.
Adina has an eye for trendy, high-quality jewelry, which she uses to pick the best and most stylish products. Adina’s Jewels specializes in gold vermeil-plated jewelry with details like cubic zirconia stones, freshwater pearls and colorful charms and accents. Adina’s garnered a following from major celebrities and models posting looks in Adina’s, and has become known for trend-setting pieces like the Herringbone necklace, nameplate necklaces and safety pin earrings.
Adina’s Jewels just reached 300K followers— a major milestone that took hard work, time and dedication. With the help of her mother and brother, Mayer, Adina spent three years working from home: making the jewelry, posting to social media, hosting jewelry events and personally delivering orders. Her mother, who works in the wholesale industry, helped with logistics and design ideas, while her tech-savvy brother created the brand’s website.
Adina’s cousin helped adorn the Adina’s Jewels Instagram page, which features models wearing layers upon layers of Adina’s products in aesthetically pleasing, carefully chosen locations.
In fall 2018, the company opened its own office in South Brooklyn, hiring stockroom employees, photographers, marketers and site managers. Adina no longer has to do every job, but she still wears many hats: creative director, manager, buyer and marketing liaison, among other roles.
Today, Adina’s Jewels is at the height of its popularity—being worn by celebrities like Kylie Jenner, Miley Cyrus, Emily Ratajkowski and Bella Hadid. Adina’s has been featured in Vogue, InStyle, Seventeen and WWD and was profiled in both Forbes and CNN Business.
Adina credits the company’s success to hard work, passion and willpower. She started Adina’s Jewels with just $100 in the bank, and didn’t pay herself a salary for the first three years. The company would not be where it is today if Adina had not put all of her finances, time and energy into the brand and the products, not to mention if she didn’t believe in herself.
“If you believe in something, it doesn’t matter if you don’t have the money or if you don’t have the name,” she said. “If you have the willpower, that's all you really need. You can get anything done.”